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Insight Data :: Analysis of Revenue in the Food and Beverage Industry

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數據來源 | 經濟部
數據來源 | 經濟部

Taiwan’s F&B Industry December Revenue Growth Slows to 4.4%—Market Trends, Key Factors & Future Outlook


Taiwan’s food and beverage (F&B) industry saw a 4.4% year-over-year revenue growth in December, reaching approximately NT$96 billion. However, this growth rate has slowed compared to the 8.9% recorded in December 2023. Below, we analyze the current state and future opportunities of Taiwan’s F&B industry through three key aspects: market trends, influencing factors, and future outlook.


1. Data Analysis

Overall Industry Performance

  • December 2024 Year-over-Year Growth: 4.4% (Approx. NT$96 billion)

  • December 2023 Year-over-Year Growth: 8.9%

  • Full-Year 2024 Growth Rate: 3.6%


Performance by Category

Category

Dec. 2024 YoY Growth

2024 Full-Year Growth

Restaurants

4.3%

2.9%

Beverage Shops

1.6%

3.5%

Catering & Group Meals

11.1%

13.3%

  • Restaurants: Growth slowdown suggests intensified competition and shifts in consumer behavior.

  • Beverage Shops: With only 1.6% growth, the market appears highly saturated, leaving limited room for expansion.

  • Catering & Group Meals: Strong demand with an 11.1% increase, showing steady growth potential.


2. Key Market Factors

1. Economic Conditions

  • Inflation & Consumer Confidence: While rising prices affected spending power, year-end bonuses and holiday festivities supported demand.

  • Rising Rent & Labor Costs: Some businesses increased prices, potentially impacting consumer willingness to spend.

2. Industry Competition & Consumer Trends

  • Diverse Consumer Choices: More people dine out, but they favor healthier meals and high-value dining experiences.

  • Digital Transformation: Online ordering and food delivery services continue to reshape traditional restaurant and beverage shop operations.

3. Seasonal & Holiday Impact

  • Year-End Festivities: Unlike last year, holiday-driven demand was weaker, possibly due to early spending or tighter consumer budgets.

Despite steady industry growth, the slower pace is influenced by high base comparisons, inflation, evolving consumer habits, and intensifying competition. Businesses must adopt comprehensive strategies to strengthen competitiveness.


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